Find what to stop buying.
Find what to build.
Know what never to build.
A 10-business-day independent review of your go-to-market technology stack, run against the Five Tests from Navigating B2B Sales — The Agentic Age Unpacked.
Every revenue team
is standing here.
Where are we still paying SaaS prices for capabilities we could now manufacture ourselves — and where would building be a costly mistake?
The line moved.
Most stacks haven’t.
Capabilities that once needed a whole SaaS vendor can now be assembled in-house. Not all of them should be. The boundary moved; the contracts did not.
Still the vendor’s job. Buying keeps the risk with them.
Yours whether you like it or not: liability, maintenance, blast radius.
Three forces, moving at once
The agentic age changed the maths of build-versus-buy. Each force alone is manageable. Together they are why a renewal signed on last year’s logic is now a decision made by accident.
Costs compound silently
Seats, tiers and auto-renewals stack up one small decision at a time. Nobody owns the total, so nobody questions it.
The build option got real
What was a six-month project is now days of work — for the right capabilities, and only for those.
But building can backfire
Build the wrong thing and you own the liability, the maintenance and the blast radius forever. There is no renewal to walk away from.
An independent audit that turns the renewal question into a decision
In ten business days I review your GTM stack capability by capability and hand you a board-ready decision system. Not opinions — a defensible answer for each tool: keep buying, build, or hybrid.
No allegiance either way
No vendor commission, no build-it-all bias. One outside view whose only job is your economics.
Numbers, not gut feel
Every call rests on spend data, usage reality and five structured tests you can re-run yourselves.
Something the board can act on
You leave with a matrix, a business case and a 90-day plan — not a slide about frameworks.
Every capability runs through five questions
What does build-or-buy look like in practice?
One CRM capability. One real decision.
Before auditing the whole stack, find one leak
The build-or-buy method, turned into software: point it at the CRM contract that renews next, and see the opportunity before you commit to anything.
- 01Free CRM scanRead-only analysis of 90-day write activity, opened with an invitation code.
- 02Seats & spend verdictActive · Light · Delegable · Dormant.
- 03Savings caseWhat could actually be removed or delegated?
- 04Executive auditWhat else is hiding across the GTM stack?
Ten business days.
One decision system.
The bar below is to scale: each phase is as wide as the days it takes.
Six deliverables. Board-ready. Yours to keep.
A practitioner’s judgement, a codified method, real delivery capacity
Roland Kümin
Serial entrepreneur and B2B sales leader. Decisions made from inside the leadership team, not studied from outside it.
- Digital Shaper — BILANZ Top 100 (2016)
- SaaS, BI and eCommerce leadership
- Years in Silicon Valley
- Author and keynote speaker
Navigating B2B Sales
The Agentic Age Unpacked, second edition. The Five Tests, twelve GTM use cases and the TCO models at the heart of this audit come straight from its pages: written down, tested, repeatable.
Avanti Group
When a decision leads to building, delivery is backed by Avanti Group’s agentic engineering capacity — so you get diagnosis and, if you choose, execution.
- avantigroup.ai
Start with one renewal.
See the opportunity before you commit.
Read-only, no commitment. See which seats are active, light, delegable or dormant — and what that costs. Ask for a code and we open it for your account.
10 business days, the entire GTM stack. Five Tests per capability, three-year TCO, board-ready readout.
Where it can go
from here.
Think, diagnose, execute — one continuous path
From a free scan to managed agents. Each step is driven by what the last one found — never sold in advance.
Free CRM Scan
Point it at the next renewal. Seat and spend verdict, no commitment.
Executive Audit
The whole GTM stack. Five Tests per capability, three-year TCO, board-ready.
Build
Purpose-built agents such as Renewal Hawk, delivered with Avanti engineering.
Managed Agents
The agents keep running — confirmed writes, audit trail, ongoing edge.
The 90-Day Agentic Revenue Sprint
Thirteen weeks, again drawn to scale. Most of it is weeks 5 to 10 — building and proving one or two systems, not a portfolio.
Smaller doors into the same method
Executive Workshop
A 90-minute boardroom session on your real stack — the Five Tests applied live to the three contracts that renew next.
Live Vendor Index
Keeps the buy / build answer current as the market shifts, so a decision made this quarter is re-checked rather than assumed.
Practitioner Certification
Train your team or your partners in the Five Tests methodology, so the judgement stays in the building.
Every version, as a PDF
The ten-slide visual telling, the deck you just read, the original it was rebuilt from, and the two one-page versions for a single email attachment.